Ford Motor Co produced the Mercury truck for sale in Canada at its Lincoln-Mercury-Meteor car dealerships between 1948 and 1968. A slightly upgraded version of the basic Ford truck it was much admired by fire truck builders, because of the extra chrome and by pick-up owners for its larger engine.
I suspect the 1952 Merc I saw today in Bible Hill, NS (just outside Truro, NS) has an even beefier engine that the one it came with.
The rebuilt truck has been true to its original body work, but the wide tires and chrome wheels hint at some extra muscle. The clearance lights are not required on pick up trucks, but are a nice touch too.